Daniel Wellington. Before the era of Instagram, I’ve never heard this name. Let alone to know that this is not someone’s name. Until I actively post picture and made engagement with several Instagram celebrities, there were plenty photos of this elegant and classy wrist watch in my feed. They’re crossing my timeline and popping over and over again with hashtag #DanielWellington. Aha moment: Daniel Wellington (DW) is a wrist watch brand!
No, I’m not gonna write an article about DW’s feature in detail. Instead, I’m more interested to know the story behind this brand. And how on earth DW becoming a viral?
Well before I start, DW is an original Swedish watch company founded by Filip Tysander. Once upon a time, he happened to meet a classy Englishman in Australia (no, not in New York) who was wearing an elegant watch with the classic NATO watch band. Impressed by that encounter, Filip thought about an idea to create a watch company in 2011. That company name? Daniel Wellington.
Filip made the initial designs himself and sent them to a factory in China. Although the watch is made in China, the quartz movement is made by Miyota, a Japanese company. And boom. It’s trending. Aside from its stylish design and all, DW became a viral sensation in marketing world using a very powerful ad: Social Media.
He didn’t spent so much dough in mainstream media. Alternatively, the marketing team approached influencers and buzzers on the Blog, especially on Instagram. Nowadays, visual is everything.
Look at Daniel Wellington Instagram followers. It has more than 2,5 million followers and most of the pictures feed come from its followers. Reputedly, DW made a profit of about $66 million last year. Sweet.
How about the watch itself? It’s pretty clear that Daniel Wellington send a free one for me. But, I have an opt to accept or refuse the offer, rite? After browse the #danielwellington hashtags on Instagram, I’m in awe with that simple yet timeless design. Challenge accepted and honestly..
I love it. The original one has this NATO straps, but they come with leather straps as well. I like the leather better because it goes well with most of my outfit and my brand new bag from husband. Furthermore, it has good quality relative to price. So I have no doubt to refer this watch to a friend or family.
Simple tips for you who want to purchase DW watches:
- Open www.danielwellington.com it’s gonna redirect you to the Indonesia website if you live in Indonesia: https://www.danielwellington.com/id)
- Select which type you prefer
- Check the cart, you can also add the extra band
- Fill your personal information
- Put a code “dwtitiw” for 15% discount (who doesn’t love discount?! The discount code valid until December 15, 2016.)
And another good news is: Daniel Wellington give you free delivery cost for all items. Yayness! As for me, the watch came within a week from Hongkong by UPS service. So.. Do you have/like/want this watch? What kind of feature do you want the most in a wrist watch? Tell me on comment section!